Vancouver, B.C. Launching for Holiday 2017, PURE Design Inc introduces a line of gorgeous, do-good, feel-good pillows. PURE pillows are created by Ami McKay, in collaboration with artisan Salma Muhammad, a newcomer to Canada, and a Syrian refugee, privately sponsored by Ami and a group of her friends.
Ami has created a collection of beautiful one-of-a kind pillows with philanthropy at the forefront of the product line. Her goal was to create a job for a woman who has overcome extraordinary circumstances, and to help her pursue her dreams in her new country by profit sharing proceeds from the pillows with her.
It was in January of 2016, that news cycles were dominated by the mounting death toll in Syria and the millions of people that were displaced. Ami joined a group of concerned friends and neighbours from her town in Lions Bay, who decided to privately sponsor a Syrian refugee family who had fled Syria and were currently living in a UNICEF tent in Iraq, and help resettle them in Canada. They raised the necessary funds, and patiently awaited the family’s arrival.
Learning that Salma was a trained tailor, Ami’s idea for the pillow collaboration was born. She began sourcing fabrics, with help from her friend and collector, Kelly Taylor, who donated many of the fabrics to the project. Together they have edited an ethical collection of fabrics from all over the world, some antique, some vintage, some recycled and repurposed, but all handmade and gorgeous.
Salma, her husband Nihad and their three young children arrived in March of this year, and in late spring the duo started work on the pillows. Muhammad sews the pillows at her family home, once her kids are asleep.
The pillows will range from $149- $349 with profits being shared with Muhammad’s family. They will be available exclusively at PURE Design in Vancouver and online at purebyamimckay.com.
PURE Philanthropy is Ami's third product line (and the one closest to her heart) to launch.
There was a time, when Ami herself was extended a helping hand. Years ago as a new single mom, she struggled and a kind friend offered her a helping hand and support to get back on her feet.
“I know first hand the impact of what happens when you empower a woman…” says Ami.
She did get back on her feet, and today Chatelaine calls Ami “One of Canada’s Top 5 Designers, because she doesn’t follow trends, she sets them”.
For more information on PURE Philanthropy please contact
Noelene Searle Valleau: firstname.lastname@example.org or call 604 725 9428.